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Meghan Markle’s “Luxury” As Ever Launch Looks More High End Flea Market Than Fortune 500

It looks like a display at a walk thru flea market in Santa Barbara.

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AndrewPOV
Nov 05, 2025
∙ Paid

When Meghan Markle announced her new collaboration between her lifestyle line As Ever and a California bookstore called Godmother’s Books(the one she invested in so this isn’t actually a win), her fans flooded social media with applause. But beneath the Instagram filters, what’s being presented as a luxury retail debut looks less like a brand launch and more like a Saturday swap meet with expensive gift tags.

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